We asked Belgian brands to apply for this award. A professional jury made a careful selection, but the audience has the final say.
You can vote until November 15.
— Vieux Jeu
Vieux Jeu is a sportswear label that effortlessly blends vintage charm with modern polish, designed by Ostend-based Claudia Storme. Originally focused on tennis and padel, the brand has expanded into yoga and plans to introduce golf apparel. Since its launch in 2017, Vieux Jeu’s collections are now available in over fifty boutiques, from Knokke to Brussels and as far afield as the United States and South Korea.
Picture © Valerie Haesen
— AVDW Antwerp
AVDW Antwerp has evolved from crafting heirloom jewelry into a mid-high fashion label known for its one-of-a-kind garments. The brand’s first clothing pieces were inspired by South African Lesotho Blankets, laying the foundation for future collections. Together with her daughter Romée, designer Annick Van De Weghe keeps shaping the brand’s eclectic DNA, which emphasizes sustainability and originality, and is built on small-batch production.
Picture © Charlotte De Lange
— Rhúne
Founded by Evelyne Dumon, Rhúne’s goal is to create the quintssential capsule wardrobe for the modern woman, striking the perfect balance between comfort and minimalist, feminine aesthetics. The brand uses high-end fabrics, all sourced from Europe, and collections are sustainably produced in Belgium and Portugal. Rhúne also fosters artist collaborations and is present in showrooms from Paris to Shanghai.
Picture © LaurevanHijfte
— GOFLUO
GOFLUO has proven that cyclists and schoolchildren can be safe and stylish at the same time. By addressing an essential consumer need in a fresh way, the brand quickly captured attention. The collection expanded to cater to runners, dog walkers and other active individuals. GOFLUO has consistently achieved an annual growth rate exceeding 40%. After solidifying its presence in Europe, GOFLUO entered the U.S. market in 2023, partnering with over 50 resellers across 20 states.
Picture © adelsetta
—Four Roses
Four Roses is a Belgian family-run brand that focuses on feminine clothing with an edgy touch, catering to women of all ages. The collection is sold through four brand-owned stores and 90 other retail points, with a rapidly growing webshop added two years ago. Humanity is at the core of the brand, reflected in its team, customers, ambassadors, and suppliers. Committed to ethical production in Europe, Four Roses emphasizes reducing stock waste. Despite a challenging fashion market and a rainy spring, the brand achieved a 20% growth this year.
Picture © Studio Nunu
— Woody
For over 30 years, Woody has been the leading Belgian brand in night- and homewear for the whole family. Known for its high quality, playful designs, vibrant colors, and soft fabrics, Woody adapts to trends with seasonal collections and growing demand for stylish homewear. With 85% of its production in its own Turkish atelier, Woody ensures quality and fair working conditions, while focusing on sustainability. Matching outfits for parents, kids, and pets foster family connections.
Picture © Diego Franssens
— Noureen Modest Fashion
Launched in December 2020, Noureen Modest Fashion was born from the desire to empower Muslim women by providing fashionable options that align with both their lifestyle and values. Whether the look is classy or sporty, Noureen’s collection ensures quality and affordability. While initially available exclusively online, Noureen now also has a store in Antwerp, catering to women in diverse situations and offering modest fashion that blends style and practicality.
Picture © La Vie Fotografie
— Eva Janssens Bridal Couture
Eva Janssens Bridal Couture is renowned for its unique, tailor-made creations. With over a century of textile expertise, the Janssens family uses only the finest European fabrics. Eva’s designs stand out for their surprising fabric combinations, as well as distinctive shapes and colors. Handmade in Belgium, these versatile silhouettes can be reworked to reduce waste, allowing women to wear their wedding dress in new ways for everyday use.
Picture © Laure van Hijfte
— Nathalie Vleeschouwer
Launched in 2010, this Antwerp-based brand continues to expand. The men’s collection, which started as a side project in 2019, is gaining more attention every year. This past year saw the debut of a shoe line in collaboration with a small Spanish atelier, along with two new sunglass models in partnership with Yuma Labs and an expanded swimwear collection. With six brand stores in Belgium, and collections in sixty multi-brand boutiques, Nathalie Vleeschouwer is solidifying her presence in the Belgian retail landscape.
Picture © Lynn Laureys
— Nue Fine Jewelry
Nue Fine Jewelry gained global recognition after being featured in Emily in Paris Season 3, with six pieces, including one custom creation. In 2024, it became the most featured jewelry brand in Season 4 with twenty pieces. This exposure helped Nue expand its international audience. Sustainability lies at the core of the brand, which only works with lab-grown diamonds to avoid the destructive impact of natural diamond harvesting on our ecosystem.